城市历史街区旅游改造中的文化与市场融合问题研究

国内历史街区旅游改造的一般规律和成功路径的关键在于文化传承与旅游市场需求的融合度。文化传承是从城市街区历史文化演进的内在规律入手，关注的是城市历史街区的特色与风貌、历史厚重感及与当地居民沟通互动性等游客感知层面；市场配套关注的是在旅游改造过程中旅游产业要素供给、服务功能实现等游客需求满足层面。基于游客满意和地方经济可持续发展的文化与市场融合模式是城市历史街区旅游改造的一种更加全面和优化的方法。

Research on the fusion of culture and market in the tourism transformation of the historic site

The key to the common rules and successful ways of the tourism transformation of the historic sites in China is to analyze the degree of the fusion of the cultural heritage and the need of travel market. Culture heritage starts from the internal rules of the cultural evolution of the historic site, focusing on the stage of the perception of tourists, including the features and views of the historic sites, the heavy sense of history and the local folk. The support of market focuses on the stage of meeting the need of tourists, including the supply of factors of the tourism industry during the tourism transformation of historic sites and the fulfillment of service function. A fusion of the culture heritage and market based on the demand of tourists and sustainable development of local economy will be a more comprehensive and more optimized method in tourism transformation of the historic sites.