新时代我国村落体育文化生态发展:内涵、困境与出路

村落体育文化生态作为村落特有属性的构成要素，新时代必然承载新的历史责任与使命担当。运用文献资料、系统分析和案例研究法，揭示村落体育文化生态发展内涵、困境与路径。研究认为：现实场景改变迫使村落体育文化发展缺失有效载体，社会结构变迁导致村落体育文化传承方式受阻，组织职能缺位难以引领村落体育文化活动正常开展，价值取向物化催生村落体育文化价值体系发生重组。依此，指出新时代我国村落体育文化生态发展出路：确立新发展理念，创设和谐发展的村落体育文化生态环境；创新工作思路，寻求形式多样的村落体育文化传承方式；立足村落实际，构建特色鲜明的村落农民体育文化服务体系；坚定文化自信，挖掘优秀成熟的村落传统体育文化价值。

Ecological Development of Chinese Village Sports Culture in New Era: Connotation,Difficulties and Countermeasures

As one of the elements of constructing the unique attribute of villages, sports culture ecology of villages is bound to carry a new historical mission in the new era. Through literature study and systematic theory, this paper analyzed the connotation, difficulties and countermeasures of the village sports culture. It suggested that the changes of reality led to the lack of effective carrier for the development of village sports culture, the change of social structure brought hindrance to the village sports culture inheritance, the omission of organizational function could hardly lead the normal development of village sports culture activities, and the materialization of value orientation promoted the restructuring of the value system of village sports culture. Therefore, the ecological development ways of village sports culture in the new era included establishing a new vision for development, and creating a harmonious environment for the development of village sports cultural ecology, innovating ideas, seeking various forms of village sports culture inheritance, building a distinctive cultural service system for the village sports, strengthening the cultural confidence and digging the values of traditional village sports culture based on the status quo of the villages,