| 论武汉都市圈的体育文化营销策略 |
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| 引用本文： | 石晓萍.论武汉都市圈的体育文化营销策略[J].军事体育进修学院学报,2008,27(4). |
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| 作者姓名： | 石晓萍 |
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| 作者单位： | 黄冈师范学院体育系,湖北,黄冈,430062 |
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| 摘 要： | 运用文献资料等方法，在界定体育文化营销的内涵的基础上，分析了武汉都市圈的体育开展的现状以及荆楚文化和水文化对武汉都市圈的体育发展的影响。提出了武汉都市圈的体育文化营销的实施策略。
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| 关 键 词： | 武汉都市圈 体育文化 文化营销 |
On the Management and Sports Culture of the Metropolis Circle of Wuhan |
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| SHI Xiao-ping.On the Management and Sports Culture of the Metropolis Circle of Wuhan[J].Journal of Pla Institute of Physical Education,2008,27(4). |
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| Authors: | SHI Xiao-ping |
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| Institution: | SHI Xiao-ping (Huanggang Teacher\'s College,Huanggang 430062,China) |
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| Abstract: | With the method of literature and based on the definition of sports culture management,the author analyzed the present situation of sports in the metropolis circle of Wuhan and the Jingchu Culture and water resource's effect on it and proposed the strategies for the management for the sports culture in the metropolis circle of Wuhan. |
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| Keywords: | the metropolis circle of Wuhan sports culture culture management |
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