当代大学生消费状况及消费心理再探

当代大学生消费结构比较复杂,主要有如下特点:以生活和学习消费为主;消费水平高但个体差异大;消费追求新潮时尚;人际交往消费成为消费的重要途径;从务实型消费向享受型消费发展;消费水平逐年增高.因受追求时尚、趋同和求异、价高物美、炫耀、攀比、模仿、享乐和发泄等心理的影响,在大学生中存在着诸如消费盲目和随意、消费结构不合理、消费过高浪费严重、消费脱离实际超前消费等误区,为此,应对他们进行正确的消费指导,使其做到科学合理消费.

A Further Exploration on the Consumption and Consuming Psychology of Contemporary College Students

This paper analyzes the consumption of college students,as well as their psychological and consuming behavior.The consumption structure of contemporary college students is complex but of consumer-oriented life and learning.Their consumption level is high,but differs greatly between individuals.Their consumption mainly includes the pursuit of trendy fashion and interpersonal consuming,which has developed to a kind of enjoyment from that of pragmatism.Meanwhile,their consumption level increases year after yea...