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浅论新闻策划在电视新闻节目中的应用
引用本文:许莹.浅论新闻策划在电视新闻节目中的应用[J].青海师范大学学报(哲学社会科学版),2008(5):129-131.
作者姓名:许莹
作者单位:青海电视台,青海,西宁,810008
摘    要:伴随着传播技术与手段的创新,新闻媒体间的竞争日益激烈。仅仅依靠时效性作为竞争优势的时代已经过去,新闻策划成为新闻媒体和新闻传播在激烈竞争中制胜的必要条件。它在电视新闻节目中的成功应用,是提升新闻报道效果的有效途径。

关 键 词:新闻策划  电视传媒  报道效果

A Brief Talk on the Application of News Scheme to TV News Program
XU Ying.A Brief Talk on the Application of News Scheme to TV News Program[J].Journal of Qinghai Normal University(Philosophy and Social Sciences Edition),2008(5):129-131.
Authors:XU Ying
Institution:XU Ying ( Qinghai TV Station, Xining, 810008, China)
Abstract:With the innovation of transmission technology and means, me compel becoming more and more fierce, and the era in which timeliness is merely depended on as the competitive advantage has already become history, therefore, news scheme has been fairely necessary in the firece competition between news media and news transmmision. Thus the successful application of news scheme to TV news program is quite an effective way which can promote the effect of news report.
Keywords:news scheme  TV media  reporting effect
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