论互联网时代零售连锁企业“云商”模式的发展趋势

文章以“苏宁电器”转型成为“苏宁云商”为背景,阐述了在互联网时代,零售连锁企业传统经营模式凸显的问题.在电子商务发展势如破竹,趋势不可逆转的大背景下,分析零售连锁企业大力发展电子商务的优势和劣势,总结出以下结论：在互联网时代,零售连锁企业尝试构建“云商”模式,推行线上与线下融合发展的全新模式,实现人、财、物多种资源的合理共享,推出线上电子商务与线下连锁门店共同发展的全新业态,必将开创我国零售连锁企业崭新的发展前景.

Analysis on the development trend of the cloud business model for retail chain enterprise at internet age

On the background of Suning Appliance transforming into Suning cloud business, this article gives an account of the prominent problems in the traditional business model used by the chain operation enterprises in internet age. The E-business is fast developing and irreversible, and in such situation, the author of this article analyzes the advantages and disadvantages of E-business greatly developed by these chain operation enterprises and comes to the following conclusion： at internet age, the chain operation enterprises try to build a cloud business model and push the development of online and offline integration which makes possible the proper sharing of personnel, wealth and other things. This can create a new commercial format of joint development between the E-business and the chain stores offline and open a new development prospect for the retail industry in our country.