《体坛周报》广州亚运会报道的性别差异分析

运用内容分析方法对广州亚运会期间《体坛周报》的文本及图片报道的性别差异问题进行分析,研究结果表明:从报道的数量、形式、方式、位置角度看,均存在较大性别差异,女性运动员处在被忽视、被轻视的位置上,进而阻碍了体育运动本身的发展。认为:体育传媒作为推动体育事业发展的主要动力之一,应树立正确的性别意识、提高媒介责任意识,吸收女性新闻从业者等举措给民众以正确的引导。

Analysis of Gender Difference in the Coverage of Guangzhou Asian Games by Sports Weekly

Depending on content analysis,the paper analyzes the gender differences in the coverage of the Guangzhou Asian games by Sports Weekly in its texts and photos,with the result showing that there is big gender difference from the coverage numbers,forms,ways and angles——women athletes are ignored and belittled,which hinders the development of sports itself.The paper thus believes that sports media,as the main force to promote the development of sports,should establish correct sense of gender and enhance the sense of responsibility of media,absorb more female journalists in order to provide the public with correct direction.