| 关于医药企业品牌建设的思考 |
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| 引用本文： | 张其富.关于医药企业品牌建设的思考[J].科技广场,2010(9). |
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| 作者姓名： | 张其富 |
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| 作者单位： | 苏州大学商学院,江苏,苏州,215006 |
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| 摘 要： | 全球化背景下中国医药企业实施品牌战略能提高企业的国际竞争力,增强企业研发实力,实现企业规模经济。本文介绍了中国医药企业在品牌建设中主要存在的问题,并就品牌营销策略进行了分析,最后提出我国医药行业品牌建设的基本思路。
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| 关 键 词： | 品牌价值 品牌认同 品牌定位 整合传播 |
Thoughts on Pharmaceutical Enterprise Brand Construction |
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| Zhang Qifu.Thoughts on Pharmaceutical Enterprise Brand Construction[J].Science Mosaic,2010(9). |
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| Authors: | Zhang Qifu |
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| Institution: | Zhang Qifu(Business Administration of Soochow University,Jiangsu Suzhou 215006) |
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| Abstract: | Under the background of globalization,China pharmaceutical enterprises' implementation of brand strategy can improve the international competitiveness,enhance development strength,realize enterprise scale e-conomy.This paper introduces the main problems in the brand construction of China pharmaceutical enterprise and brand marketing strategy,finally put forward basic thought on the brand construction of pharmaceutical indus-try in China. |
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| Keywords: | Brand Value Brand Identity Brand Positioning Integrated Propagation |
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