“后超女”时代的传媒身份的反思

传媒作为文化的载体，也扮演着文化制造者和贩卖者的角色。“超级女声”和“大长今”现象，对应出当代中国传媒界在处理文化和传媒关系时，充当着为社会量身定做新观念和价值标准的终极评判者的角色；同时又实际上悄然消解着文化的传统正规地位。在分析和追溯中，寻找传媒在制造文化和化解文化的过程中其自身合理的动机和目的性。

REFLECTING ON THE CAPACITY OF MASS MEDIA IN THE ERA OF THE POST-SUPERGIRL

Being the carrier of culture, mass media also plays a part as the producer and vender of culture. Based on the analysis of the phenomenon of Supergirl Voice Contest and the famous Korean TV-series named Da Changjin, this article assumes that those are the representation of the following two facts. On the one hand, nowadays mass media in China serves as a final judge of the newly social concept and the social standard of value while dealing with the relation between culture and media. Meanwhile, on the other hand, mass media quietly dispels the traditional and regular status of culture. By analyzing the above mentioned phenomenon, this article tries to seek the rational purpose and motivation of mass media during its process of producing and dispelling culture.