学术期刊跨平台传播问题研究

从内容生产、重构“传—受”关系、拓展多媒体传播渠道3个维度分析学术期刊跨平台传播问题.提出:1)改变学术期刊生存逻辑——将学术内容采集“点”延成“链”,信息加工由单元化变为多元化;2)重新定位学术期刊的“传—受”关系,利用互动平台让学术期刊回到学术共同体的中心,并把“小众”学术推向“大众”视野;3)根据不同媒介平台功能,拓展学术期刊传播渠道等实现学术期刊跨平台传播的路径,以使学术期刊获得立体化展示科研信息的传播效应,并在全媒体领域形成一个多层次学术信息传播圈.

Research on cross platform communication of academic journals//

This paper analyzes the problems of cross platform communication of academic journals from three dimensions:the content production,the reconstruction of the relationship between communication and reception,and the development of multimedia communication channels.The paper puts forward that we should:1) change the survival logic of academic journals,extend the acquisition " point" of academic content into a " chain",and diversify the information processing forms;2) reposition the "transmission-acceptance" relationship of academic journals,use the interactive platform of academic journals to let the academic journals back into the community center,and push the science into the "public" perspective;3) according to the functions of different media platforms,expand the channels of academic journals to enable the academic journals to achieve three-dimensional dissemination of scientific research information,and form a multilevel academic information dissemination circle in the all-media era.