| 我国大型健身俱乐部经营现状调查研究 |
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| 引用本文： | 陈华东,钞飞侠,陈华君,潘林权,李丹梅.我国大型健身俱乐部经营现状调查研究[J].北京体育大学学报,2010(10). |
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| 作者姓名： | 陈华东 钞飞侠 陈华君 潘林权 李丹梅 |
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| 作者单位： | 华南农业大学体育部;广东徐闻中学; |
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| 摘 要： | 通过文献资料法、问卷调查法、数理统计法对我国10家大型经营性体育健身俱乐部经营现状进行调查研究。结果表明俱乐部市场品质定位高,金融海啸下经营效益未见亏损;具有规模向品牌化、专业化、综合型发展、服务产品向多元化扩展与创新、经营理念由国内化向国际化发展、经营方向由贵族化向大众化转型四个方面特征;并分析经营中存在问题,提出经营的对策。
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| 关 键 词： | 大型经营性体育健身俱乐部 经营现状 经营特征 影响因素 对策 |
A Study on the Managing Strategy on Large Commercial Fit Clubs in China |
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| CHEN Hua-dong,CHAO Fei-xia,CHEN Hua-jun,PAN Linquan,LI Dan-mei.A Study on the Managing Strategy on Large Commercial Fit Clubs in China[J].Journal of Beijing Sport University,2010(10). |
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| Authors: | CHEN Hua-dong CHAO Fei-xia CHEN Hua-jun PAN Linquan LI Dan-mei |
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| Institution: | CHEN Hua-dong1,CHAO Fei-xia1,CHEN Hua-jun2,PAN Linquan1,LI Dan-mei1(1.Physical Education Department of South China Agricultural University,Guangzhou 510642,Guangdong China,2.Xuwen Middle school,Xuwen 524100,Guangdong China) |
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| Abstract: | By adopting the methods of literature review,questionnaire and statistics,this article analyzes the current situation of 10 typical large-scale gym's clubs.The results indicate that though the club market quality is fixed to a high position,the profit is maintained during the financial tsunami.The clubs are developing their scale,brand,profession and comprehensiveness.Their services are diversifying and innovated.Their operation concept is expanding from domestic market to international market.And their tar... |
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| Keywords: | large commercial fit clubs the current condition of operation operating features infecting elements strategy |
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