| 一 种有效的电子商务信任评价方法 |
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| 引用本文： | 李慧,刘东苏.一 种有效的电子商务信任评价方法[J].现代图书情报技术,2008,24(10):38-42. |
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| 作者姓名： | 李慧 刘东苏 |
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| 作者单位： | 西安电子科技大学经济管理学院,西安,710071 |
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| 摘 要： | 在分析影响电子商务中买方对卖方信任因素的基础上，提出一个完整的信任模型，将该信任的取值分为初始信任和重复信任，分别给出这两种信任值的计算方法，最后对此信任评价方法进行实例研究，并指出今后的研究方向。
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| 关 键 词： | 信任模型 电子商务 评价 |
| 收稿时间： | 2008-06-13 |
| 修稿时间： | 2008-07-02 |
An Efficient Approach for Evaluating Trust in E-Commerce |
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| Li Hui,Liu Dongsu.An Efficient Approach for Evaluating Trust in E-Commerce[J].New Technology of Library and Information Service,2008,24(10):38-42. |
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| Authors: | Li Hui Liu Dongsu |
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| Institution: | (College of Economic &; Management, Xidian University, Xi’an 710071，China) |
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| Abstract: | Based on analyzing the factors which influence the trust of a buyer to a seller,an integrated trust model is proposed. The trust value has two options,which are initial trust and repeat trust. The computation methods for these two kinds of trust are given. Lastly,a case is studied by using these evaluation methods,and the direction for further research is pointed out. |
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| Keywords: | Trust model E-commerce Evaluation |
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