产业集群视角下体育旅游发展影响因素分析与实证研究

以产业联系紧密、集群特征明显的体育旅游产业为研究内容,在文献研读和实地调查的基础上,结合体育学和经济学的相关内容,从产业集群对区域体育旅游市场获得造成的影响出发,对体育旅游产业集群发展的可行性进行了分析。发现在不变系数模型和变截距模型或变系数模型下,体育旅游业总产值、产业集群多样化指数和专业化指数,以及竞争程度指数对体育旅游企业的体育旅游产品与服务的销售额影响效果均为正,即产业集群程度的增加会推动体育旅游企业市场获得的上升。为了加速体育旅游产业的快速发展,我国应该在适应市场经济大环境和遵循政府主导发展原则的情况下,积极推进体育旅游产业的集群发展。

Analysis and Positive Research of the Factors influencing Sports Tourism Development under the Perspective of Industrial Cluster

The research content of the sports tourism industry,which is closely related to industry and has obvious cluster characteristics,is based on a lot of study literature and field investigation,combining with the relevant contents of sports science and economics. This paper analyzes the feasibility of the development of sports tourism industry cluster from the impact of industrial cluster on the regional sports tourism market. It is found that under the variable coefficient model and variable intercept model or variable coefficient model,the total output value of sports tourism,the diversification index of industry cluster and the specialization index,and the sales degree of sports tourism products and services of sports tourism enterprises The impact of the effect are positive. That is,the increase in the degree of industrial clusters will promote the sports tourism business market access increased. Therefore,in order to accelerate the development of sports tourism industry,China should actively promote the development of sports tourism industry in the environment of adapting to the market economy environment and following the principle of government-led development.