新媒体环境下健身文化传播的研究

健身文化,是体育文化的重要组成部分,它面对全体国民,渗入社会的生活方式,改变人们的生活习惯。随着信息技术的发展,以网络、手机为代表的新媒体快速发展,新媒体以其随身便携性、社交交互性、信息融合性、广泛的用户群和对碎片化时间的有效利用这些特点成为大众在健康信息获取方面和人际交往方面的重要途径。在新媒体的大环境下,应当加强健康健身知识的传播,倡导健康文明的生活方式,提高大众的健康健身和自我保健能力。

Research of New Media Environment Fitness Cultural Communication

Fitness culture is an important part of sports culture, which is the face of all citizens, into the social life, to change people's habits. With the development of information technology, network, mobile phone as the representative of the rapid development of new media, new media player with its portability,social interaction, information fusion, broad user base and effective utilization of fragmented time these features become public access to information on health and an important way to interpersonal aspects. In the new media environment, we should strengthen the dissemination of health knowledge, health, promote healthy and civilized lifestyle,and improve public health fitness and self-care skills.