从耐克品牌模式看我国体育用品品牌经营的借鉴与创新

在市场品牌化的今天,品牌的塑造与经营成为企业开拓市场的核心,也是我国体育用品业当前发展所面临的突破口。采用文献资料、对比等方法,对国际知名体育用品品牌耐克的成功经营模式进行了探索,从而为我国体育用品业的发展提供国际借鉴与创新。

Experience and Innovation of Sports Goods Brand Management in Our Country form Nike Mode

In market brand today,brand molding and manages becomes the core of enterprise to develop the market,also is the difficulty which the our country sporting goods industry current development faces.Uses methods of literature material,contrast,and so on,the article has carried on the exploration to Bore the Nike success management pattern of the international well-known sporting goods,thus provided the international model and the innovation for the development of our country sports goods industry.