共生视域生态文化培育与品牌传播——基于盱眙人文生态的考察

生态与文化协同共生发展模式是一种新的生态文化产业培育模式。盱眙的文化产业发展独具特色，形成了以龙虾为主要代表的创意文化品牌，集聚发展了铁山寺、明祖陵等文化旅游品牌。今后盱眙要按照五色生态文化循环发展机制，建设乡村休闲、户外拓展、考古探险、博物科普的知名品牌。在自然生态、乡村生态、文化遗址等原真性环境中体验目的地的精神要旨，发展精神旅游，构成乡村生态、自然生态与人的精神世界契合的文化场域，同时注意文化发展和城市文化形象的耦合、关联，并提出建设淮河生态文化实验区的构想。

Research Based on Xuyi Humanistic Ecology from the Perspective of Ecological Symbiosis Culture and Brand Spread

Ecological and cuhural cooperation development mode is a kind of new ecological cultural industry cultivation mode. Xuyi＇s cultural industry development is unique and has formed a lobster as the main representative of the creative culture brand, cluster development of Tieshan temple, Ming ZL, ling cultural tourism brand. According to the five ecological culture cycle development mechanisms, the construction of rural leisure, outdoor, archaeological exploration, natural science, Xuyi will be a well- known brand in the future. It is a tendency to experience the gist of the destination in the natural ecology, ecological, cultural sites such as the authenticity of the spirit of development environment, tourism, cultural field rural ecological, natural ecology and the human spirit while paying attention to the development of culture and the coupling, city cultural image correlation. The author also puts forward the conception of the construction of Huaihe ecological culture in experimentation area.