新时期达瓦孜运动无形资产的开发与保护研究

在国家大力援助新疆的新时期,为新疆的体育产业带来了新的发展空间,新疆本土少数民族传统体育运动达瓦孜也步入市场并成为全国最具品牌意义的民族体育项目之一。就其产生的价值来看,其无形资产的经济价值及其有限,文章从体育经济学的角度,分析达瓦孜无形资产的经济价值,探讨达瓦孜无形资产的开发措施与保护策略。

On the Intangible Asset Development and Protection of Dawaz Sports in New Period

In the country aidding Xinjiang in the new period,for Xinjiang’s sports industry has brought new development space,Xinjiang local national minority traditional sport Dawaz also entered the market and has become the country’s most brand meaningful value of national sports.On the value of intangible assets,its economic value is limited.This article from the perspective of sports economics,does the analysis of the economic value of local intangible assets,expounds protection strategy and development measures of the intangible assets--Dawaz.