| 上海市即开型体育彩票现状及策略 |
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| 引用本文： | 覃珊,李海,张叶涵.上海市即开型体育彩票现状及策略[J].体育科研,2014(1):92-94. |
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| 作者姓名： | 覃珊 李海 张叶涵 |
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| 作者单位： | 上海体育学院 经济管理学院;上海体育学院 经济管理学院;上海体育学院 经济管理学院 |
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| 摘 要： | 主要运用文献资料法、访谈法、问卷调查法,对即开型体育彩票的概念及管理模式、体彩投注站运营情况进行分析,并对172名彩民进行问卷调查了解即开体彩市场的现状和特点.通过数据分析探讨上海市即开型体育彩票营销策略,为上海市即开型体育彩票制定详细的营销策略提供参考.
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| 关 键 词： | 上海 竞技体育 职业化 大众化 |
Status Quo of Shanghai Instant Sports Lottery |
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| QIN Shan,LI Hai and ZHANG Yehan.Status Quo of Shanghai Instant Sports Lottery[J].Sports Science Research,2014(1):92-94. |
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| Authors: | QIN Shan LI Hai and ZHANG Yehan |
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| Institution: | Shanghai University of Sports;Shanghai University of Sports;Shanghai University of Sports |
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| Abstract: | By the ways of literature study, interview and questionnaire, the paper discusses the concept of instant sports lottery, management model and operation process of Shanghai sports lottery betting stations. Questionnaire was arranged for 172 lottery buyers so as to know the status quo and characteristics of the instant sports lottery market. The paper tries to explore the effective marketing tactics for Shanghai instant sports lottery through data analysis. |
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| Keywords: | instant sports lotterymarketing tactics Shanghai |
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