中央电视台春节联欢晚会武术节目的发展演变与现状

通过视频分析、文献资料以及专家访谈法,阐述了中央电视台春节联欢晚会武术节目从初始摸索阶段——开拓发展阶段——走向成熟阶段的发展演变过程.分析了春晚武术节目的发展现状及特点.并根据目前所存在的一些问题,提出了发展对策：准确定位、突出自身特色;鼓励新演出单位、增强新陈代谢能力;确立内容为王的理念,深入开发武术文化等.

Development History & Status Quo of Wushu Program at the CCTV Spring Festival Gala

With the methods of video analysis, document study and expert interview, the paper discusses theevolution of the Wushu program at the CCTV spring festival gala. The program can be divided into three stages： theinitial exploratory stage, the pioneering and developing stage and the mature stage. The paper analyzes the statusquo and characteristics of the Wushu program at the spring festival gala. Based on some existing problems, it putsforward the concept of accurate positioning, highlighting its own characteristics, encouraging new performancegroups, improving metabolism ability and insisting on the idea of “content is king” as well as the development wayof further expanding Wushu culture.