| 创业机会对商业模式的作用机理研究 |
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| 引用本文： | 王佳,吴满琳.创业机会对商业模式的作用机理研究[J].科学与管理,2014(5):46-52. |
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| 作者姓名： | 王佳 吴满琳 |
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| 作者单位： | 1. 上海理工大学 管理学院,上海,200093
2. 上海理工大学 创业研究所,上海,200093 |
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| 摘 要： | 创业机会与商业模式作为创业研究中的重要问题,长期以来并未有效地联系起来。本文在理论与实证研究的基础上,构建创业机会对商业模式的作用机理模型,探索机会的不同特征对商业模式的影响差异,验证了创业机会对商业模式具有显著影响作用,并提出建立机会与企业内外环境相协调的商业模式有助于提高创业成功率和创业绩效。
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| 关 键 词： | 创业 创业机会 商业模式 |
Impact of Entrepreneurial Opportunity on Business Model and It's Mechanism |
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| Authors: | WANG Jia WU Manlin |
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| Institution: | WANG Jia,WU Manlin (1.School of Management, University of Shanghai for Science and Technology, Shanghai 200093; 2.Entrepreneurship Research Institute, University of Shanghai for Science and Technology, Shanghai 200093 ) |
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| Abstract: | Entrepreneurial opportunity and business model are important issues in the entrepreneurship research. However, the combination of them has been not effectively studied. Based on the theoretical and empirical research, this paper, through the construction of the mechanism model of entrepreneurial opportunity for the business model, explores the differences of the different characteristics of opportunity to business model. The paper verified that entrepreneurial opportunity has a significant impact on the business model, and proposed the establishment of opportunity coordinated with internal and external environment of the entrepreneurial business model is helpful to improve the success rate of entrepreneurship and entrepreneurial performance. |
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| Keywords: | Entrepreneurship Entrepreneurial opportunity Business model |
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