大型体育赛事在城市营销中作用的维度分析

21世纪已经进入了城市营销时代,大型体育赛事成为城市营销的战略性工具,大型体育赛事通过提高城市的全球知名度、促进城市经济发展、推动城市建设来达到塑造城市国际形象和提升全球知名度的城市营销目标。文章总结出大型体育赛事在城市营销中作用分析的两个维度:时间维度和空间维度。时间维度重点探讨大型体育赛事在申办、筹办、举办和赛后不同阶段城市营销重点;空间维度是指大型体育赛事对城市五个空间维度(主办城市区域、主办城市、主办城市周围城市、主办国家、世界)产生不同影响。

The Temporal Dimension Analysis of Sports and City Marketing

The twenty-first century has entered the city marketing era,and large sporting events become city marketing strategic tools.Sporting events through raising a city’s global visibility promote city economic development and the city construction to achieve shaping the city’s international image and enhance the global visibility of the city marketing target.This paper summed up the sports and city marketing research: time dimension and spatial dimension.The time dimension focuses on sports events in the bidding,preparation,and after the match held at different stages of city marketing focus;spatial dimension is a sports event on the city in five spatial dimensions(area,city,city to host city around the city,the host countries,different impacts on the world).