CIS在现代企业中的功能分析

90年代以来,CI这个术语开始在我国出现;特别是近两三年,随着公关界的讨论、研究和某些企业率先实践,CI在各类传媒上也出现得愈来愈频繁。而被日本企业界誉为“企业形象战略”或“改革企业利器”的企业识别系统,确实有其独特的功能作用;虽然不能夸张为企业成功的决定因素,但是对企业走向市场,特别是走向国际市场,建立良好的企业形象、商品或服务的品牌形象,其别具一格的助力是彰明昭然、功不可没的。现代企业管理中存在的许多缺陷与漏洞,要求企业的管理者必须引入CI系统,以弥补这种种的缺点与不足,使企业从游击方式向正规兵团化作战转变,以迎接未来风云突变的市场竞争。

The CIS function analysis of modern enterprise management

Since 90's, the technical term CIS, appears in our country. Especially in recent 2-3 years, the CIS appears more and more in every kind of medium, along with the discussion, research of the public relations field, and has led off the fulfillment with some enterprises. In the Japanese enterprise field, the CIS were spoken favorably as "the strategy of the business enterprise image" or "the sharp weapon to reform enterprise". It has the very special function. It is not a key factor to decide the business enterprise achievement, but it counts for much to enterprises that get into markets, especially international market, and establish the enterprise image, and the brand image between merchandise or service. There are a lot of management blemish and loopholes in the modern enterprise, so the governors of the enterprise must usher in the CIS to change these weaknesses and shortage. And make the enterprise operate in the way from scatter to concentration to reply the future fierce market competition.