| 全国排球联赛门票定价理论研究 |
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| 引用本文： | 屈东华,朱建军,吕云龙.全国排球联赛门票定价理论研究[J].山西师大体育学院学报,2005,20(4):1-3. |
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| 作者姓名： | 屈东华 朱建军 吕云龙 |
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| 作者单位： | 1. 河南大学体育学院,河南,开封,475001
2. 开封大学体育部,河南,开封,475001 |
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| 摘 要： | 运用西方经济学、市场营销学等学科有关原理,对走向市场化的全国排球联赛门票定价理论进行深入研究.认为现阶段俱乐部在制定门票价格时要特别注意三级价格歧视政策的运用,维护好主体消费群的利益,积极扩大联赛市场份额.
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| 关 键 词： | 排球联赛 门票定价 理论研究 价格歧视 |
| 文章编号： | 1008-8571（2005）04-0001-03 |
| 收稿时间： | 2005-05-08 |
| 修稿时间： | 2005年5月8日 |
The Theoretical Study on Entrance Ticket in National Volleyball League Matches |
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| QU Dong-hua,ZHU Jian-jun,LV Yun-long.The Theoretical Study on Entrance Ticket in National Volleyball League Matches[J].Journal of Physical Education Institute of Shanxi Teachers University,2005,20(4):1-3. |
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| Authors: | QU Dong-hua ZHU Jian-jun LV Yun-long |
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| Abstract: | By using the correlative theory of Western Economics and Marketing etc, prosecute an in - dept study on price of ticket in national volleyball league matches. Regarding that the clubs should exert the third price discrimination when they set the price of ticket, protecting the interests of the consumer, active expand league market share. |
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| Keywords: | volleyball league matches fixing of entrance ticket theoretical study price discrimination |
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