| 江苏省普通高校大学生体育消费现状及影响因素分析 |
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| 引用本文： | 李蓉蓉.江苏省普通高校大学生体育消费现状及影响因素分析[J].南京体育学院学报(社会科学版),2008,22(5). |
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| 作者姓名： | 李蓉蓉 |
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| 作者单位： | 东南大学,体育系,江苏,南京,210096 |
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| 摘 要： | 通过对江苏省高校大学生的体育消费意识、观念、结构、动机及影响因素进行全面调查和分析,结果表明:大学生对体育消费持积极肯定的态度;江苏省有71.8%的大学生支持节俭体育消费观念,应加强这方面的科学引导;大学生体育消费以实物消费为主;体育消费水平偏低;实物需要动机是进行体育消费的首要动机,娱乐消遣次之,最后是求取知识;影响大学生体育消费的因子分别是消费者因子、环境因子、市场因子、企业因子、教育因子和宣传因子。其中消费者因子是最直接、最主要的因素。
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| 关 键 词： | 体育消费 意识 观念 结构 动机 |
College Students' Consumption on Sports and the Relevant Affecting Factors of Their Consumption in Jiangsu Province |
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| LI Rong-rong.College Students' Consumption on Sports and the Relevant Affecting Factors of Their Consumption in Jiangsu Province[J].Journal of Nanjing Institute of Physical Education,2008,22(5). |
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| Authors: | LI Rong-rong |
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| Institution: | LI Rong-rong(Department of Physical Education; Southeast University; Nanjing 210096; China); |
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| Abstract: | This paper comprehensively analyses the College Students consuming awareness,concepts,structure,motivation and affecting factors on sports in Jiangsu Province.By providing some theoretical references,the author hopes to do some help to promote the stable development of national fitness program,explore and expand china s college sports industry market and offer a relatively reasonable and scientific guidance for college students sports consumption. |
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| Keywords: | sports consumption awareness concept structure motive |
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