网络环境下的旅游信息与旅游营销

旅游业是信息、知识密集型产业,网络信息技术为旅游营销提供了新的手段和方法,对传统的营销模式形成了严峻挑战,也带来了发展机遇．为适应网络环境下旅游营销发展的新形势,要加大政府扶持力度,优化旅游网络营销的宏观环境;传统旅游企业应积极推行网络营销,实现规模化、网络化经营;应构建系统的全国旅游信息资源网;旅游业要加强与银行合作,解决网上支付安全问题．

Travel Information and Travel Marketing Under the Environment of the Network

Tourism is a kind of industry with intensive information and knowledge. The information technology of the network has offered new means and methods for travel marketing and formed the severe challenge to the traditional marketing mode as well as the new opportunity for it's development. In order to adapt the new developing situation of travel marketing under the environment of the network,our country should strengthen government's support dynamics and optimize the macroscopi-cally environment of network marketing of the travel. The traditional tourist enterprise should pursue the marketing of the network actively. We should structure the national travel information resources network of the system . Tourist industry should strengthen the cooperation with bank and solve the safe problem to pay on the network .