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文化学视野下的中国武术发展
引用本文:申国卿.文化学视野下的中国武术发展[J].搏击·武术科学,2007,4(11):3-5.
作者姓名:申国卿
作者单位:河南科技大学体育部,河南,洛阳,471003
摘    要:全球化的时代发展趋势和文化的多结构层次内涵特点,是制定中国武术当代发展战略所应当考虑的前提条件。作为中华民族代代相传的一项历史悠久的传统文化遗产,中国武术的当代发展同样也不可避免地面临着文化自身的"时代性"与"民族性"问题。从品牌构建的角度而言,科学的中国武术发展同时也就是中国武术文化品牌的合理化成熟过程,中国武术文化品牌的现实传播应该是一个建立在"传受"双方价值需要都得到相应满足基础之上的"合作过程"。

关 键 词:中国武术  发展战略  全球化  文化遗产  品牌
文章编号:1004-5643(2007)11-0003-03

The Cultural Consideration about the Contemporary Development of Chinese Wushu
Shen Guoqing.The Cultural Consideration about the Contemporary Development of Chinese Wushu[J].BOJI(WUSHUKEXUE),2007,4(11):3-5.
Authors:Shen Guoqing
Abstract:it is veryimportant for the contemporary development strategy of Chinese Wushu considering the developing trend of Cultural globalization and the structure layers of Wushu culture.Being one kind of traditional cultural heritage of Chinese national culture,the contemporary development of Chinese Wushu is also inevitably facing the"ages"and"race"problems of the culture itself.It is a rational and mature process of the brand construction for the scientific development of Chinese Wushu in the meantime.This process should be set up on the base of the demands which could be satisfied by both sides of "the Disseminators"and "the Receivers".
Keywords:Chinese Wushu developing strategy globalization cultural heritage brand
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