绿色贸易壁垒下我国企业绿色营销问题研究

经济全球化和贸易自由化使得关税壁垒和传统的非关税壁垒作为贸易保护手段的作用逐渐减弱．绿色壁垒正日益成为发展中国家对外贸易的严重障碍。企业唯有开展绿色营销，寻求内部资源能力与外部环境的动态平衡，才有可能获得生存、发展并壮大。文章从绿色壁垒的相关分析入手，对我国企业绿色营销的发展现状及成因进行系统全面的分析，并由此提出我国企业实施绿色营销打破绿色壁垒的战略构想和对策建议，以期为我国企业借助绿色营销增强国际竞争力提供决策支持。

Study on Green Marketing of Chinese Enterprises under Green Trade Barriers

With the acceleration of global economy and the development of international free trade, the protection effects of tariff barriers and traditional non-tariff barriers are getting weaker gradually. New trade protection measures, Green Trade Barriers, have been a serious obstacle to the foreign trades of developing countries. So far, only when firms carry out Green Marketing to dynamically balance the interior resources and exterior environment, can they acquire the opportunities to survive and grow. Starting with the analysis of Green Barriers, the paper systematically analyzes the development of Green Marketing and the corresponding causes in China. Based on the analysis, it gives some advice on China's firms breaking Green Barriers by implementing Green Marketing, in order to help Chinese Enterprises carry on Green Marketing strategies.