| 民营企业品牌建设中的信用问题 |
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| 引用本文： | 谢弦.民营企业品牌建设中的信用问题[J].闽江学院学报,2004,25(1):77-79,105. |
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| 作者姓名： | 谢弦 |
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| 作者单位： | 闽江学院管理学系,福建,福州,350108 |
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| 摘 要： | 品牌是由信用凝聚而成的，信用是品牌建设的基础平台，本文通过对民营企业信用缺失给品牌建设带来的负面影响的分析，提出应从制度机制、伦理道德、信用关系链建设方面，来解决民营企业品牌建设中的信用问题。
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| 关 键 词： | 民营企业 品牌建设 信用建设 中国 市场经济 |
| 文章编号： | 1009-7821(2004)01-077-03 |
| 修稿时间： | 2003年10月10 |
Thoughts on Credit Issue in the Private Enterprises Brand Building |
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| XEE Xian.Thoughts on Credit Issue in the Private Enterprises Brand Building[J].Journal of Minjiang University,2004,25(1):77-79,105. |
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| Authors: | XEE Xian |
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| Abstract: | The brand is agglomerated by the credit, and the credit is the basic platform for the brand building. Through the analysis of the negative impact on the brand building from the credit lack of private enterprises, the essay brings out several ways to deal with credit issue in the private enterprises brand building, such as institution building, moral reasoning and credit relationship management. |
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| Keywords: | private enterprises credit lack credit building brand |
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