| 全国排球联赛门票市场营销策略研究 |
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| 引用本文： | 任天平.全国排球联赛门票市场营销策略研究[J].安徽体育科技,2008,29(6):20-23. |
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| 作者姓名： | 任天平 |
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| 作者单位： | 河南理工大学体育系,河南焦作,454003 |
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| 摘 要： | 通过文献资料调研、现场访谈、问卷调查和现场观察等研究方法，对中国6个职业排球俱乐部的门票营销现状进行了调查，并结合市场营销学的4PS策略，分别对影响门票营销的产品、价格、渠道和促销4个主要因素进行分析和研究，提出了相应的营销策略。
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| 关 键 词： | 排球联赛 门票 市场营销 策略 |
Strategic Research On The Gate Tickets Market About National Volleyball League Match |
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| Ren Tianping.Strategic Research On The Gate Tickets Market About National Volleyball League Match[J].Journal of Anhui Sports Science,2008,29(6):20-23. |
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| Authors: | Ren Tianping |
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| Institution: | Ren Tianping(Physical Department of Henan Polytechnic University,Jiaozuo Henan 454003) |
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| Abstract: | By means of document overview,practical visit,questionnaire and actual observation,this paper has surveyed the current gate tickets market of our six professional volleyball clubs.Combining with 4PS Strategy of market management,it also analyses the four main factors:products,prices,tunnel and promotion,which influence the gate tickets market management.Finally,it puts forward some relevant management strategies. |
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| Keywords: | volleyball league match gate tickets market management strategy |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ |
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