| 工商管理专业双语教学问题思考 |
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| 引用本文： | 章琳.工商管理专业双语教学问题思考[J].宁波大学学报(教育科学版),2008,30(6):129-132. |
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| 作者姓名： | 章琳 |
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| 作者单位： | 宁波大学,商学院,浙江,宁波,315211 |
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| 摘 要： | 工商管理专业的双语教学是适应经济全球化，培养复合型管理人才的重要举措。目前的局面是普遍推开、方法各异、效果不一。正面临着目标盲目、语言基础弱、教材选择难等问题的困扰。必须从目标、时机、手段、配套等方面进行改革才能取得实效。
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| 关 键 词： | 工商管理 双语教学 问题 途径 |
On Bilingual Teaching of Business Administration |
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| ZHANG Lin.On Bilingual Teaching of Business Administration[J].Journal of Ningbo University(Educational Science Edition),2008,30(6):129-132. |
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| Authors: | ZHANG Lin |
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| Institution: | ZHANG Lin ( Faculty of Business, Ningbo University, Ningbo 31521 1, China) |
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| Abstract: | Bilingual instruction of business administration plays a vital role in training versatile business administrators to meet the demand of economic globalization.The article aims to consider such issues as extensive course setup,obscure approaches,distinct effects,dim targets,unqualified language requirement,and divergent textbooks,etc..To tackle these issues,it suggests the workable steps towards reform of goals,opportunities,techniques,and supplements to guarantee bilingual teaching quality and effects. |
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| Keywords: | business administration bilingual teaching issue step |
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