| 电子交易平台多元综合信用评价的研究与实现 |
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| 引用本文： | 曾令强,肖萍.电子交易平台多元综合信用评价的研究与实现[J].茂名学院学报,2012(1):39-43. |
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| 作者姓名： | 曾令强 肖萍 |
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| 作者单位： | 广东石油化工学院人事处;广东石油化工学院经济管理学院 |
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| 基金项目： | 广东省教育科研“十一五”规划研究重点项目(06TJZ006) |
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| 摘 要： | 对基于多元综合的信用评价模型进行了分析与设计,并详细论述了其计算过程。基于教育淘宝交易平台中交易评价主体的特点,选择信用评价因子;根据信用评价指标权重分配的原则,分配信用评价因子权重;利用模糊隶属函数计算出各指标信用评分,为教育淘宝网用户交易决策提供更可靠的置信参考,降低教育资源交易过程的信用风险。结果表明,基于多元综合信用评价设计可以增加教育淘宝网在线交易评价的可信度。
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| 关 键 词： | 电子商务 信用度 评价模型 权重分配 |
Research and Implementation of Credit Evaluation of Electronic Trading Platform Based on Multivariate Comprehensive |
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| ZENG Ling-qiang,XIAO Ping.Research and Implementation of Credit Evaluation of Electronic Trading Platform Based on Multivariate Comprehensive[J].Journal of Maoming College,2012(1):39-43. |
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| Authors: | ZENG Ling-qiang XIAO Ping |
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| Institution: | 1.Human Resources Department,Guangdong University of Petrochemical Technology,Maoming 525000,China;2.College of Economy & Managemant,Guangdong University of Petrochemical Technology,Maoming 525000,China) |
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| Abstract: | The model of multivariate comprehensive credit evaluation is analyzed and the detailed evaluation process is also discussed.Based on the main transactions characteristics of education Taobao,select the credit rating factors,according to credit evaluation index weights the distribution of income,allocation of credit evaluation factor weight.Calculated using fuzzy membership function of each index credit score,for the education Taobao users trading decisions more reliable credit information,reduce the credit risk process.The results showed that credit evaluation based on multiple integrated design can increase the credibility of the education Taobao in online transactions. |
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| Keywords: | E-commerce credit valuation model weight distribution |
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