| 从《湘报》文化类广告看戊戌时期的文化运动 |
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| 引用本文： | 董贵成.从《湘报》文化类广告看戊戌时期的文化运动[J].广西师范大学学报(哲学社会科学版),2004,40(3):112-115. |
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| 作者姓名： | 董贵成 |
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| 作者单位： | 石油大学,人文社科部,北京,102249 |
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| 摘 要： | 在戊戌维新时期，《湘报》刊登了大量化类广告。通过对《湘报》广告的整理归类以及对化类广告的数量、内容及其特点的详细分析，我们可见戊戌维新运动时期化领域出现的新变化和新气象，同时，也可见维新派是如何以报馆为阵地，利用广告这种特殊的方式来推动新化运动发展的。这从一个侧面反映出戊戌维新时期是中国近代化发展的一个重要时期。
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| 关 键 词： | 湘报 广告 文化运动 |
| 文章编号： | 1001-6597(2004)03-0112-04 |
| 修稿时间： | 2004年2月4日 |
AN ANALYSIS OF THE CULTURAL MOVEMENT DURING THE PERIOD OF HUNDRED DAYS OF REFORM FROM THE ADVERTISEMENT OF CULTURAL TYPE IN XIANGBAO |
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| DONG Gui,cheng.AN ANALYSIS OF THE CULTURAL MOVEMENT DURING THE PERIOD OF HUNDRED DAYS OF REFORM FROM THE ADVERTISEMENT OF CULTURAL TYPE IN XIANGBAO[J].Journal of Guangxi Normal University(Philosphy and Social Science Edition),2004,40(3):112-115. |
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| Authors: | DONG Gui cheng |
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| Abstract: | The Xiangbao published a large number of advertisements of cultural type during the period of the Constitutional Reform and Modernization of 1898. Through the compilation and classification of these advertisements and detailed analysis of their number, content and feature, we can discover the new variant and phenomenon taking place in such period. Furthermore, we can get to know that the reformers pushed the new cultural movement forward with the help of newspaper office and advertisements. This reflects indirectly that the year 1898 is an important year for the development of Chinese modern culture |
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| Keywords: | Xiangbao advertisement cultural movement |
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