| 关于我国饭店集团品牌国际化的思考 |
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| 引用本文： | 陈雪钧,马勇.关于我国饭店集团品牌国际化的思考[J].重庆教育学院学报,2007,20(5):46-49. |
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| 作者姓名： | 陈雪钧 马勇 |
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| 作者单位： | 1. 重庆交通大学,人文学院,重庆,400074
2. 湖北大学,旅游发展研究院,湖北,武汉,430062 |
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| 摘 要： | 我国本土饭店集团的品牌国际化进程仍然处于很低的水平,这直接制约了饭店产业国际竞争力的提升。必须充分认识品牌国际化的重要战略意义,分析困扰我国饭店集团品牌国际进程的原因,并提出相关解决对策。
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| 关 键 词： | 饭店集团 品牌 国际化 资本运营 |
| 文章编号： | 1008-6390（2007）-05-0046-04 |
| 修稿时间： | 2007-05-23 |
On brand internationalization of hotel groups of China |
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| CHEN Xue-Jun,MA Yong.On brand internationalization of hotel groups of China[J].Journal of Chongqing College of Education,2007,20(5):46-49. |
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| Authors: | CHEN Xue-Jun MA Yong |
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| Institution: | 1.School of Humanities, Chongqing Jiaotong University, Chongqing 400074, China; 2.Tourism Development Research Center, Hubei University, Hubei Wuhan 430062, China |
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| Abstract: | Currently,brand internationalization progress of China's hotel groups is still on low level,which directly restricts the upgrade of international competence of hotel industry.The important strategic significance of brand internationalization must be fully understood,the reasons for restricting China's hotel group brand internationalization progress must be analyzed,and the related countermeasures must be put forward. |
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| Keywords: | hotel groups brand internationalization capital operation |
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