| 高职财经类教材创新建设之我见 |
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| 引用本文： | 李俊强. 高职财经类教材创新建设之我见[J]. 南宁职业技术学院学报, 2011, 0(6): 54-56 |
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| 作者姓名： | 李俊强 |
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| 作者单位： | 南宁职业技术学院商学院,广西南宁,530008 |
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| 摘 要： | 随着课程改革的深入,如何应用更适用的教材进行教学,已成为亟待解决的重要课题。以编译的中国市场营销课程标准开发中心(CMC)规划教材《市场营销》为例,在编写教材过程中必须把握工作导向描述、知识负载、整合理论与实践三个核心技术。
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| 关 键 词： | 第三代教材 核心技术 工作导向 知识负载 设计实践 |
My Comments on Innovation of Teaching Materials Construction for Finance and Economics Major in Vocational Colleges |
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| LI Jun-qiang. My Comments on Innovation of Teaching Materials Construction for Finance and Economics Major in Vocational Colleges[J]. Journal of Nanning Polytechnic, 2011, 0(6): 54-56 |
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| Authors: | LI Jun-qiang |
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| Affiliation: | LI Jun-qiang(School of Business,Nanning College for Vocational Technology,Nanning 530008,Guangxi,China) |
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| Abstract: | With the further development of curriculum reform,how to apply more suitable textbooks in teaching has become the important subject that demands to be urgently solved.With Marketing,a CMC planning textbook as a case study,the article suggests that the three core technologies: work orientation description,Knowledge loadings and theory-practice integration must be firmly grasped in textbook compilation. |
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| Keywords: | the 3rd generation of teaching materials core technology work orientation knowledge load design practice |
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