中国视觉修辞研究的进路

通过回顾由陈望道思想所主导的中国20世纪修辞学的研究,20世纪末期以来中国修辞学的积极拓展,20世纪80年代以来对西方视觉修辞研究及相关领域的译介,以及晚近以来中国视觉修辞研究的现状,明确中国的视觉修辞研究发展的瓶颈和理论方向。通过"使用"中国古代的和西方的理论要素,深入中国现实和问题的内在肌理,逐步建构中国的视觉修辞研究。

The Academic Routes of Chinese Visual Rhetoric Studies

In retrospect to the states of Chinese rhetoric researches dominated by the thoughts of Chen Wangdao in the 20th century,the active entrance of rhetoric into other disciplines since 1980s,the translation of Western visual rhetoric studies and interrelated studies,and the latest Chinese visual rhetoric studies,the writer of this paper for the choke points in the development of Chinese visual rhetoric,and establish the developmental directions afterwards.Going deep into modern China's reality and questions by using ancient Chinese and Western theoretical elements,It is possible to construct Chinese visual rhetoric studies effectively.