| 从北京奥运看大型赛事体育危机公关 |
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| 引用本文： | 陆勇.从北京奥运看大型赛事体育危机公关[J].南京体育学院学报(社会科学版),2008,22(5). |
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| 作者姓名： | 陆勇 |
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| 作者单位： | 江南大学,体育学院,江苏,无锡,214000 |
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| 摘 要： | 通过文献资料法、综合分析法,从北京奥运会出发对大型赛事体育危机公关进行了研究。对体育危机及体育危机公关的概念进行了界定,分析了体育危机事件的类型及其影响,总结了当今体育危机事件产生的原因:内部原因:组织者的组织欠周全;执行人员的误解;运动员的个人行为失当;外部原因:不速之客——不可测的自然灾害及突发的恐怖事件;别有用心——非正当组织的蓄意破坏;文明差异——政治阴影下媒体的"有色"偏见。提出大型赛事体育危机公关实施的动态过程,指出大型赛事体育危机公关的注意事项:要充分借助媒体的力量;要狠抓时效——第一时间采取行动;要进行信息的"两面提示"。
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| 关 键 词： | 大型体育赛事 危机公关 体育 |
On Public Relationship of Large-scale Events from Beijing Olympics |
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| LU Yong.On Public Relationship of Large-scale Events from Beijing Olympics[J].Journal of Nanjing Institute of Physical Education,2008,22(5). |
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| Authors: | LU Yong |
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| Institution: | PE Dept.of Jiangnan University;Wuxi 214000;China |
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| Abstract: | Through literature,comprehensive analysis and other methods,public relationship of large-scale events are discussed.The definition of sports crisis and public relationship of sports crisis are defined,anglicizing the types and influence of it,concluding the reasons of sports crisis.Proving the procedure of public relationship of large-scale events,besides,the attention of public relations crisis of large-scale sports events are cared. |
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| Keywords: | large-scale events public relationship sports |
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