| 现代体育传播的"双刃"影响 |
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| 引用本文： | 杨万友,陈峰.现代体育传播的"双刃"影响[J].体育学刊,2008,15(12). |
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| 作者姓名： | 杨万友 陈峰 |
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| 作者单位： | 南京师范大学,体育科学学院,江苏,南京,210046 |
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| 基金项目： | 江苏省教育厅2008年度高校哲学社会科学基金资助课题"新形势下媒体体育传播的社会责任与文化功能"
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| 摘 要： | 现代体育传播是一把“双刃剑”，它在社会文化中引起的效果与反应，一方面表现为对社会文化的进步起着积极推动作用，另一方面表现为对社会文化的发展产生消极影响。减少现代体育传播的负面影响不仅要靠体育传播者、观众，也要靠政策、法规和技术的保障以及全社会的共同努力等。
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| 关 键 词： | 现代体育传播 传媒 "双刃剑" |
"Twin-blade sword" effects of modern sports communication |
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| YANG Wan-you,CHEN Feng."Twin-blade sword" effects of modern sports communication[J].Journal of Physical Education,2008,15(12). |
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| Authors: | YANG Wan-you CHEN Feng |
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| Abstract: | Modern sports communication is a "twin-blade sword".Its effects and reactions in social cultures show in its positive boosting functions on the advancement of social cultures on the one hand,and in its negative effects on the development of social cultures on the other hand.Reducing negative effects of modern sports communication depends not only on sports communicators and audience,but also on the assurance of policies,laws and technolo-gies as well as the joint advancement and efforts of the entire society. |
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| Keywords: | modern sports communication media "twin-blade sword" |
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