| 浅谈CS战略在房地产营销中的应用 |
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| 引用本文： | 黄忠.浅谈CS战略在房地产营销中的应用[J].黄冈职业技术学院学报,2007,9(1):76-78. |
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| 作者姓名： | 黄忠 |
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| 作者单位： | 黄冈职业技术学院,湖北,黄冈,438002 |
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| 摘 要： | CS战略是企业建立“以顾客利益为中心,以顾客满意为宗旨”服务理念,围绕着顾客满意这一目标而展开的一系列对于产品、服务的策划活动。房地产企业要想在激烈的市场竞争中求得生存与发展,必须应用CS战略。
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| 关 键 词： | CS战略 房地产 市场营销 |
| 文章编号： | 1672-1047（2007）01-0076-03 |
| 收稿时间： | 2007-01-05 |
| 修稿时间： | 2007年1月5日 |
The application of the CS strategy in the promotion for Real Estate |
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| Huang Zhong.The application of the CS strategy in the promotion for Real Estate[J].Journal of Huanggang Polytechnic,2007,9(1):76-78. |
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| Authors: | Huang Zhong |
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| Institution: | Huanggang Polytechnic College Huanggang 438002 Hubei |
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| Abstract: | The strategy of CS is a series of planning activities for products and service,establishing the service concept with the core of the customer′s benefit and their satisfaction,with the objective of the satisfaction of the clients.if the Roal estate companies want to live and develop during the fierce marketing competition,they should use the CS strategy. |
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| Keywords: | CS strategy Real estate Marketing promotion |
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