县域旅游形象设计研究——以安徽省定远县为例

在对中国旅游形象定位与设计研究现状综述的基础上,通过对定远县自然性地格、历史人文地格与受众的基础性研究,将定远县旅游形象总体定位为"皖东明珠,缤纷定远".定远县规划属于典型的县域规划,其旅游形象的策划需注重可操作性,因此对定远县旅游形象口号设计与视觉识别系统设计进行了重点研究.在确定了定远县主题形象后,未来还需围绕主题形象设计各种旅游产品、对目标市场进行针对性宣传促销、利用各种公关手段推广旅游形象以及定期更新旅游形象.

A Study on Tourism Image Design of the County Areas: A Case Study of Dingyuan County of Anhui Province

Based on the review of domestic studies on the design and orientation of tourism image and the analysis of natural resources,historical and cultural resources,this paper argues that the tourism image of Dingyuan County could be positioned as "Wandong’s pearl,Colorful Dingyuan".Because the tour programming of Dingyuan County is a typical county programming,the design for the tourism image should focus on operability.The paper pays more attention to the design for tourism advertising theme and the visual identity system.Based on designing the tourism image,there is still need to design all kinds of tourism products centering on the theme image,advertise and promote the tourism image to the target market,and make use of a variety of public relations to popularize and update the tourism image.