| 衡阳历史文化名城形象构建与传播 |
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| 引用本文： | 罗兵,罗星星.衡阳历史文化名城形象构建与传播[J].衡阳师范学院学报,2011,32(5):96-98. |
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| 作者姓名： | 罗兵 罗星星 |
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| 作者单位： | 衡阳师范学院新闻与传播系,湖南衡阳,421008 |
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| 基金项目： | 衡阳市社会科学规划项目“衡阳历史文化名城形象建构与对外传播策略研究”(2010C020) |
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| 摘 要： | 我国历史文化名城形象构建与传播存在缺陷,历史文化未能得到深入挖掘,特色不凸显,传播内容和渠道零散。湖湘文化、书院文化、宗教文化、抗战历史是衡阳文化的核心所在,应该紧紧围绕这个核心深入挖掘和整合传播,促进衡阳历史文化名城的建设。
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| 关 键 词： | 衡阳 历史文化名城 城市形象 传播 |
The Image Construction and Communication of Historical City of Hengyang |
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| LUO Bing,LUO Xing-xing.The Image Construction and Communication of Historical City of Hengyang[J].journal of Hengyang Normal University,2011,32(5):96-98. |
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| Authors: | LUO Bing LUO Xing-xing |
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| Institution: | LUO Bing,LUO Xing-xing(Dept.of Journalism and Communication,Hengyang Normal University,Hengyang Hunan 421008,China) |
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| Abstract: | The image construction and communication of historical and cultural cities in China has many disadvantage,and the history and culture has not been excavated deeply.The features of historical culture are not highlighted and the communication contents and channels of historical culture are scattered.Hunan culture,Academy culture,religious culture and historical culture during the Anti-Japanese war are the cores in Hengyang culture.We should excavate and communicate around these cores and promote the construct... |
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| Keywords: | Hengyang history and culture city city image communication |
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