| 北京奥运会对视频传播产生的影响 |
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| 引用本文： | 王相飞,李爱群.北京奥运会对视频传播产生的影响[J].广州体育学院学报,2009,29(1). |
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| 作者姓名： | 王相飞 李爱群 |
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| 作者单位： | 武汉体育学院期刊社,湖北,武汉,430079 |
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| 摘 要： | 2008年北京奥运会是国际奥委会第一次对以互联网为主的新媒体进行授权,通过北京奥运会,体育视频在网上已经得到了更为广泛的传播,并对视频传播产生了更为深刻的影响.这些影响包括:网络视频会成为传播体育信息的主要手段,改变了网络体育报道的模式;改变了人们通过视频传播体育信息和接受信息的习惯;导致视频网站的行业分化洗牌加速和更为激烈的竞争;促进视频行业与其他媒体以及自身的融合发展;驱动视频网站更加自律,增强知识产权保护意识;促进了视频传播新技术的运用;奥运会对于视频网站带来的更多的是一种长期效果.
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| 关 键 词： | 北京奥运会 视频传播 体育视频 体育传播 |
The Influence of Beijing Olympic Games on Video Frequency Transmission |
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| WANG Xiang-fei,LI Ai-qun.The Influence of Beijing Olympic Games on Video Frequency Transmission[J].Journal of Guangzhou Physical Education Institute,2009,29(1). |
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| Authors: | WANG Xiang-fei LI Ai-qun |
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| Institution: | Periodical Press;Wuhan Inst.of P.E.;Wuhan 430079;China |
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| Abstract: | 2008 Beijing Olympic Games,IOC first authorized the new media like the Internet.Through Beijing Olympic Games,the sports video frequency already has obtained a more widespread dissemination on-line and has had a more profound influence on the video frequency transmission.These influences include: The network video frequency will become the major means of sports transmission which will change the pattern of network sports report,the habit of people transmit and accept the sports information through the video... |
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| Keywords: | Beijing Olympic Games video frequency transmission sports video frequency the sports transmission |
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