| 项目营销过程中项目人员贡献度的定量分析 |
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| 引用本文： | 张海营.项目营销过程中项目人员贡献度的定量分析[J].襄樊学院学报,2012,33(1):43-47. |
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| 作者姓名： | 张海营 |
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| 作者单位： | 襄樊学院继续教育学院,湖北襄阳,441053 |
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| 摘 要： | 研究以问卷调查方式,选择信息产业中网络集成项目的营销过程为研究对象,以客户在选择项目代理商实施项目的决策过程为调查内容,研究分析客户心目中影响项目成交的关键因素。并将客户心目中影响成交的关键因素以及项目签订过程中和客户接触的营销团队的4种成员进行关联性分析,进而明确项目在营销过程中各阶段的人员的绩效和贡献度。
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| 关 键 词： | 信息产业 营销项目 营销团队 |
Quantitative Analysis of the Contribution of the Staff in the Project Marketing |
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| ZHANG Hai-ying.Quantitative Analysis of the Contribution of the Staff in the Project Marketing[J].Journal of Xiangfan University,2012,33(1):43-47. |
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| Authors: | ZHANG Hai-ying |
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| Institution: | ZHANG Hai-ying(College of Extended Education,Xiangfan University,Xiangyang 441053,China) |
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| Abstract: | The essay chooses the the marketing process of the network integration project in the information industry as the research object in forms of questionnaire,and the decision-making process in choosing project implementation as the content,it also analyses the key factor that influences the deal.In the essay it has a connecting analysis of the relation between the key factors and the four members of the marketing team in signing the project,further,it confirms the achievement and the contribution of the people in different steps in the marketing process |
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| Keywords: | Information industry Marketing project Marketing team |
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