论文化软实力视域下的体育强国构建

文化是一个民族的精神和灵魂,是国家发展和民族振兴的强大力量。文化软实力决定了一个国家的自信与尊严,更决定着一个国家的真实国力和未来发展的路途。由于提高国家文化软实力的目标涉及三个方面,即国家形象的国际亲和力,中华文化的国际影响力,以及文化产业的国际竞争力,所以,从这三个方面来探讨体育强国的构建,在展现当代中国人的精神面貌,提升国家形象的亲和力,扩大中华体育文化影响力;在提高体育文化产业的国家竞争力,提供国民经济发展的支撑力;在促进我国体育强国综合实力的增强与提升等方面都有重要的意义。

Sports powers Construction Cultural Soft Power Perspective

Culture is the spirit and soul of a nation,and a powerful force for national development and national rejuvenation.Cultural soft power determines a country’s self-confidence and dignity,and even its real strength and future ways of development.The improvement of a nation’s soft power involves three aspects,namely the international affinity of a country’s image,the international influence of Chinese culture,as well as the international competitiveness of cultural industry.From the three aspects,this paper makes a discussion on the building of the sports power,which is of essential significance to show the mental outlook of the contemporary Chinese,enhance the affinity of China’s image and expand the influence of the Chinese sports culture,to improve the national competitiveness of sports and cultural industries and support for national economic development,and to promote the comprehensive strength of China as a sports power.