城市不同年代女性体育消费的实证分析

当今,体育消费的社会化使女性不仅在参与中获得向传统"弱者"角色挑战的机会,而且更是为她们消除脆弱感、美化自身,提供了一个实实在在的生活平台。本文在文献资料、问卷调查、数理统计等研究方法中,对安徽省合肥市"90后、80后、70后与70前"不同年代女性体育消费观念与消费行为进行研究。结论认为:90后、80后女性体育消费欲求释放工作、生活压力或炫耀时尚,所不同的是,80后女性非理性体育消费行为趋于收敛;70后女性则期望体育消费给她们带来健康、改善生活质量的辅助手段;70前女性体育消费多为了渴望摆脱每况愈下"运动不足"的身体状况。

An Empirical Study on the Different-aged Urban Females' Consumption on Sports

The socialization of women consuming on sports,nowadays,enables the females challenge their traditional "weak" roles when participating in sports.What’s more,it provides a real living platform in which they can eliminate the frailness and beautify themselves.This study adopts the research methods of reviewing the literature,surveying by questionnaires and mathematical analysis,and has a comparison among the females’ consumption concepts and behaviors of the generations before 70s,after 70s,80s,and 90s who live in Hefei,Anhui Province.The study does find the differences: the generations after 80s or 90s would more like to release the work or life pressure or show their in-fashion,while the difference lies in that the ones after 80s have tend to be more reasonable in consumption;the ones after 70s would expect the consumption on sports become the supplementary means which bring them healthy and higher life quality;the ones before 70s,however,are more apt to get rid of the declining physical condition caused by the insufficient sporting.