| 上海市体育彩票市场环境与营销策略研究 |
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| 引用本文： | 刘文董,聂丽芳.上海市体育彩票市场环境与营销策略研究[J].体育科研,2003,24(6):24-26. |
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| 作者姓名： | 刘文董 聂丽芳 |
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| 作者单位： | 1. 上海市体育彩票管理中心,上海,200030
2. 上海杉达学院,上海,201208 |
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| 摘 要： | 采用文献资料法分析了上海体育彩票的市场环境和发展现状,并提出相应的市场营销及发展对策。
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| 关 键 词： | 体育彩票 市场经济 策略 环境 |
| 文章编号： | 1006-1207(2003)06-0024-03 |
| 修稿时间： | 2003年10月16 |
A Study on the Sports Lottery Market in Shanghai and the Marketing Tactics |
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| LIU Wen-dong,NIE Li-fang.A Study on the Sports Lottery Market in Shanghai and the Marketing Tactics[J].Sports Science Research,2003,24(6):24-26. |
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| Authors: | LIU Wen-dong NIE Li-fang |
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| Abstract: | Sports lottery emerged with the development of market economy and social progress. Itprovides fund for sports and public welfare. The authors analyse the sports lottery market in Shanghai,discuss the present situation and put forward suggestions for the development of sports lottery in Shanghai. |
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| Keywords: | sports lottery market economy tactics |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ |
