| 议广告中被物化了的女性形象 |
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| 引用本文： | 陈立萍.议广告中被物化了的女性形象[J].苏州市职业大学学报,2004,15(2):95-96. |
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| 作者姓名： | 陈立萍 |
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| 作者单位： | 宁波职业技术学院,浙江,宁波,315008 |
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| 摘 要： | 女性形象在现代广告中占有极高的比例,这种现象恰恰表明了社会处于男性文化的象征秩序,以男性话语作为尺度和标准,偏执地体现着男性话语的霸权地位,反映出男人对女性形象的价值取向和审美追求,从中我们也可以看到女性的现实社会和文化状况的某些侧面。
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| 关 键 词： | 广告 男性文化 女性形象 物化 模式化 |
| 文章编号： | 1008-5475(2004)02-0095-02 |
| 修稿时间： | 2004年2月10日 |
Discussion on the objectified female image in advertisement |
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| CHEN Li-ping.Discussion on the objectified female image in advertisement[J].Journal of Suzhou Vocational University,2004,15(2):95-96. |
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| Authors: | CHEN Li-ping |
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| Abstract: | Female image is superior in proportion.This kind of phenomenon indicates that our society is in the symbolized order of male culture,takes male discourse as measure and criterion,which gives expression to the hegemonic position of male discourse and reflects male's value orientation and aesthetic tendency to female image,and from which we can find some flanks of female and their real social and cultural condition. |
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| Keywords: | advertisement male culture female image objectify routinize |
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