| 垄断竞争市场结构下网络信息商品价格的形成机制与定价策略 |
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| 引用本文： | 王高玲.垄断竞争市场结构下网络信息商品价格的形成机制与定价策略[J].情报科学,2011(4). |
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| 作者姓名： | 王高玲 |
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| 作者单位： | 南京中医药大学经贸管理学院; |
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| 基金项目： | 江苏省教育厅2008年高校“青蓝工程”资助项目 |
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| 摘 要： | 本文利用讨价还价博弈模型,研究垄断竞争市场结构下网络信息商品的价格形成机制,得出无限阶段讨价还价模型的子博弈精练纳什均衡解,并提出基于垄断竞争市场结构下网络信息商品的定价策略。
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| 关 键 词： | 网络信息商品 垄断竞争 定价策略 |
Network Information Commodity Price Forming Mechanism and Pricing Strategy under Monopolistic Competition Market Structure |
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| WANG Gao-ling.Network Information Commodity Price Forming Mechanism and Pricing Strategy under Monopolistic Competition Market Structure[J].Information Science,2011(4). |
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| Authors: | WANG Gao-ling |
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| Institution: | WANG Gao-ling(School of Economic Trade and Mangement,Nanjing Chinese Medicine University,Nanjing 210029,China) |
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| Abstract: | The paper makes use of the bargaining game model to study network information commodity price forming mechanism under monopolistic competition market structure.It draws the solution to sub-game refined Nash equilibrium of the infinite stage of bargaining model.It also puts forward network information commodity pricing strategy based on the monopolistic competition market structure. |
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| Keywords: | network information commodity monopolistic competition pricing strategy |
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