不同锻炼阶段高知人员体育消费的比较

为了考察体育消费与锻炼行为阶段变化的关系,了解高知人员的体育消费特征,采用锻炼行为阶段量表等工具对587名高知人员进行问卷调查,通过单因素方差分析比较高知人员处于不同锻炼行为阶段的体育消费差异。结果为不同锻炼行为阶段的体育消费金额的差异显著(P0.05),不同锻炼行为阶段拥有的体育产品数量的差异显著(P0.05)。结论:1)高知人员体育消费水平较高,有追求高质量高档次的特点,消费结构比较合理;2)体育消费水平伴随锻炼行为的发展(前意向→意向→行动→坚持)大幅度增长;3)处于锻炼行为高级阶段的消费者更愿意在体育活动中投入资金,倾向于消费高质量高档次的体育产品;4)体育器材和运动服装消费增长幅度最大的是在"行动→坚持"变化阶段,体育资料消费和近期其他体育消费增长幅度最大是在"意向→行动"变化阶段,在这些变化阶段加强对应的体育产品和服务有利于体育锻炼行为向高级阶段发展。

Research on Sport Consunption of Senior Intellectuals at the Different Exercise Stages

The purpose of this study was to explore relationship between sport consumptions and exercise behavior stages and finds out the sports consumption characteristics of senior intellectuals.Method:587 senior intellectuals were surveyed by using the exercise stages scale.The sport consumptions in the different exercise stages were compared using One-way ANOVA.Results:there is significant difference in sport consumptions among different exercise stages(P<0.05).The difference of sports products quantity obtained at different exercise behavior stages is obvious(P<0.05).Conclusion:1) The sport consumption level of senior intellectuals is higher than normal people,their consumption structure is balanceable.2) The sport consumption increase hugely with progress of exercise behaviors stages.3) The consumers on higher stage of exercise behaviors are more willing to invest their money in exercise.4) The large consumption increasing of sports equipment and clothing is at the stage of action to persistence,the large consumption increasing of sports material and other sports activity is at the stage of will to action.Strengthening the sports products and services at those stages can benefit to exercise behavior towards to senior stage development.