| 宁海县域节庆经济发展实务探讨 |
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| 引用本文： | 章红.宁海县域节庆经济发展实务探讨[J].宁波广播电视大学学报,2011,9(3):125-128. |
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| 作者姓名： | 章红 |
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| 作者单位： | 中共宁海县委党校,浙江宁海,315600 |
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| 摘 要： | 利用节庆资源,举办节庆活动,打造节庆品牌,拉动区域经济发展,越来越多地成为一些地方政府的重要举措,为此,节庆活动在各地悄然兴起。文章从节庆的含义和特征入手,辩证地分析宁海县发展节庆经济的优势条件和存在的不足,然后提出优化整合节庆资源,提升宁海县域节庆经济发展水平的若干对策和建议。
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| 关 键 词： | 节庆活动 节庆文化 节庆经济 节庆资源整合 |
Discussion on the Practice of Festival Celebration Economy in Ninghai County |
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| ZHANG Hong.Discussion on the Practice of Festival Celebration Economy in Ninghai County[J].Journal of Ningbo Radio & TV University,2011,9(3):125-128. |
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| Authors: | ZHANG Hong |
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| Institution: | ZHANG Hong(Ninghai party school of CPC,Ninghai 315600,Zhejiang,China) |
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| Abstract: | Exploring the festival celebration resources,holding festival celebration activities,building festival celebration brands,and promoting regional economical developments,have increasingly become important measures of some local governments.Therefore,festival celebration activities emerged quietly in different regions.The article,starting from the significance and characteristics of the festival celebration,analyzes the strengths and weaknesses of developing festival celebration economy in Ninghai County,and then proposes some measures and the suggestions of optimizing festival celebration resources and promoting the level of its festival-celebration economy. |
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| Keywords: | Festival celebration activities Festival-celebration culture Festival celebration economy Festival celebration resources integration |
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