| 河南省体育旅游者消费行为的现状调查 |
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| 引用本文： | 单凤霞,侯天琛.河南省体育旅游者消费行为的现状调查[J].承德职业学院学报,2009,14(1). |
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| 作者姓名： | 单凤霞 侯天琛 |
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| 作者单位： | 郑州大学体育学院,河南,郑州,450044 |
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| 摘 要： | 本文采用了文献资料法、问卷调查法及数理统计法,对河南省1100名体育旅游者的消费动机、行为方式及消费水平进行了调查分析,旨在为河南省体育旅游业的开展提供参考依据.
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| 关 键 词： | 河南省 体育旅游者 消费行为 调查研究 |
An Investigation Made on Consumer Behavior of Sports Travelers in Henan Province |
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| Shan Fengxia,Hou Tianchen.An Investigation Made on Consumer Behavior of Sports Travelers in Henan Province[J].Journal of Chengde Vocational College,2009,14(1). |
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| Authors: | Shan Fengxia Hou Tianchen |
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| Abstract: | By using the methods of documentaries,questionnaire and mathematical statistics,this paper has investigated and analyzed the 1100 sports tourists' expense motive,the behavior way and the consumption level of Henan Province.It aims to provide the references for the development of sports tourism of Henan Province. |
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| Keywords: | Henan Province sports tourists consumer behavior investigation and study |
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